Farica Carroll

Product designer making complex experiences feel straightforward, across payments, mobility, and consumer products.

BlueCruise audio tour onboarding and nearby hands-free driving routes.
Ford
Game scores and location-based ways to watch a basketball game.
Bleacher Report
SMBC eMoneyger dashboard with quick actions, notifications, and account balances.
SMBC
Contact center member search and account details interface.
Co-op Solutions

Projects

  1. American Express · Making payment partner certification self-serveComing soon
  2. Ford · Building confidence in hands-free drivingComing soon
  3. Bleacher Report · Helping fans find where to watch the gameComing soon
  4. Co-op Solutions · Simplifying member support for credit union agentsComing soon

About

Currently at American Express, where I lead design on the payments certification platform. I also work across e-commerce verification and emerging AI initiatives.

I'm based in Brooklyn. Outside of work, I'm usually training for my next half marathon, cooking something I've never made before, or very slowly learning Mandarin.

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