Product Desiger

Brooklyn, NY

I work at the intersection of product and brand, with experience in software, e-commerce, and experience design. I drive product development through thoughtful, iterative improvements that minimize risk and are validated through user research and cross-functional collaboration.

Currently a product designer at Ford.

Currently a product designer at Ford.

Projects

Ford

In-Vehicle Education

Developed a 0-1 guided driving experience that helps customers learn about Ford's driving features while on the road.

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Co-op Springboard

Navigation for Member Products

Launched a new navigation structure for a legacy financial platform improving service speed and efficiency.

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Bleacher Report

Data Consent Approach

Generated feature solutions for Bleacher Report business data needs through rapid prototyping and user research.

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Sumitomo Mitsui Banking Corporation

Dashboard Transformation

Redesigned key workflows for the SMBC E-Moneyger platform and setup a design system.

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Sumitomo Mitsui Banking Corporation

Vehicle-Led Test Drive

Piloted an end-to-end vehicle-led test drive experience for Ford, featuring a custom route, voice guidance, feature highlights, and geographic triggers.

Coming Soon

Sumitomo Mitsui Banking Corporation

Combined Filtering and Mapping

Integrated filters and maps into one screen for a streamlined maintenance process for Oracle Work and Asset Management.

Coming Soon

Design Approach

My design superpowers that have proven to help drive teams and projects forward.

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Rapid-Prototyping

Show, don’t tell. I use prototyping as a means to articulate nuanced design interactions and gather actionable feedback.

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Research-Driven Design Decisions

I validate quickly by prioritizing the riskiest hypotheses to aid experimentation and user research feedback.

🎙️

Storytelling

My commitment to storytelling and copywriting enables me to craft end-to-end experiences.

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Collaboration

I listen to understand team motivations and strive to create a harmonious environment.

E-Commerce

My past experience at a digital marketing firm broadened my creative range — I designed for over 60 brands across diverse industries and launched over 20 custom Shopify and WordPress sites. Below features a mix of agency collaborations, with a couple of personal projects sprinkled in.