I launched features like a start page and navigation bar while coding alongside engineers, developing a collaborative approach I’ve valued ever since. Though I faced some imposter syndrome navigating the vast data science concepts, I learned to maintain focus on solving user problems to drive workflow improvements.

At Hawke Media, I worked on designs for over 60 brands and launched more than 20 custom Shopify websites from concept to completion. I worked closely with small to medium-sized business owners, finding joy in supporting their dreams. I leveraged data like Google Analytics and Hotjar to craft funnels that drove conversions. This experience honed my ability to manage projects independently while delivering customized websites tailored to each business's unique goals.

One project highlight was the redesign of Springboard, a financial application, where I transformed the interface from a legacy dashboard into a member-focused navigation IA with a new design system. Through user research and collaboration with cross-functional teams, I prioritized features and optimized workflows for power users. It has since launched to Beta, receiving enthusiastic feedback from Springboard customers. A key learning from my experience here was how powerful storytelling is for aligning stakeholders and shaping design decisions.

I've jumped into prototyping scrappy concepts, like an in-vehicle-led test drive, and leaned on storyboarding to work through the complexities of multi-environment user experiences—from home to in-vehicle. I focus on communicating product nuances, whether through visuals or hands-on prototypes, so all teammates are involved in the solutioning process.

My cross-functional team developed a 0-1 contactless test drive experience that piloted at a Las Vegas dealership. The end-to-end experience enabled customers to book remote test drives online and use an in-vehicle app as their test drive guide. The response was overwhelmingly positive—customers appreciated the pressure-free solo drive while still gaining an educational experience.

I want to continue driving product development through thoughtful, iterative improvements that minimize risk and deliver meaningful impact to users. I experience a special kind of joy when working within a tight-knit, passionate team. A space I'd like to focus on next is consumer tech and lifestyle products that bring moments of delight to people’s everyday lives.